Piro, Inc. of 244 Fifth Avenue, New York is a media company incorporated in New York in 2010 and owned
equally by its two co-founders, Daniel Rosenberg and Timothy Piper. It registered under the Foreign
Agents Registration Act on 2 June 2026 as registrant 7732. The foreign principal it names is not a
government department but an advertising chain:
"Havas Media Germany GmbH on behalf of the Israel Government Advertising Agency (LaPam)"
Piro, Inc., registration statement, Item 7, naming the foreign principal
Its Exhibit B says what the work is: "Piro, Inc. will provide strategic communications and media relations
services in connection with LaPam's engagement on behalf of the State of Israel", and that activities
"may include the creation and dissemination of factual, source-supported informational materials intended to
educate the U.S. public regarding Israel and related issues through publicly distributed content."
What Piro files is that content. Under registration 7732 there are 78 documents running to
5,057 pages. 64 of them are informational materials: page-by-page captures of published articles,
filed between 15 July and 29 September 2026.
| Document type | Filings | Pages |
|---|
Informational Materials
the filed articles | 64 | 4,996 |
Short Form
one per person working on the account | 9 | 28 |
Exhibit A/B
the agreements and work orders | 2 | 19 |
| Registration Statement | 1 | 8 |
| Amendment | 1 | 3 |
| Exhibit C | 1 | 3 |
| Total | 78 | 5,057 |
The filed articles are not anonymous content farms. They carry the names of two bodies that present themselves as
research organisations: The Hanover Institute and IsraelFact. Matching each filed heading to those
sites' own indexes gives 289 distinct article addresses — 160 on hanoverinstitute.com and
129 on israelfact.com — across 303 article starts in the filings.
We checked that from both ends. We downloaded all 78 filings from the Justice Department's server, and found
every one of the 303 headings on the page of the filing it is supposed to be on — 276 of them in the
PDF's own text, the other 27 by reading the page image, where a scanning error costs a character or two in a
hundred. Then we fetched all 289 addresses: every one is live, and on every one the page's own title and
first heading match the heading as filed. Each article, the filing and pages it sits on and the result of both
checks are in the filed-articles table.
Open any of them and the chain is printed on the page, under the words "Who publishes this":
"This material is distributed by Piro, Inc. on behalf of Havas Media Germany GmbH on behalf of the
Israel Government Advertising Agency (LaPam). Additional information is available at the Department of Justice,
Washington, DC."
The disclosure on every article, on both sites
The Hanover Institute's funding page states the same relationship, and adds what the page used to say:
"An earlier version of this page said the Institute operated without external funding, and that was
true when it was written. When the funding relationship began it stopped being true, so the registration was filed
and the disclosures this site now carries were added, as the Act requires."
hanoverinstitute.com/funding, "When this began"
The money is two work orders, both on Havas Media Germany letterhead and both filed as exhibits.
The first, dated 30 April 2026, is a $900,000 "Digital Storytelling Pilot":
| Line, as written on the order | Amount ($) |
|---|
Production Hard Costs
crew, talent casting and usage rights, locations, equipment, post-production, music licensing | 400,000 |
Section 1 — Strategy & Content Development
audience research and segmentation, messaging framework, scriptwriting across all content variants | 190,000 |
Measurement & Analytics
third-party measurement partner fees, performance tracking, post-pilot analysis | 100,000 |
| Section 3 — Distribution Advisory & Program Evaluation | 95,000 |
| Section 2 — Production Oversight & Creative Direction | 80,000 |
Strategy & Media Consultation Fee
channel strategy, coordination with the designated media buying team | 35,000 |
| Total | 900,000 |
The second, dated 20 July 2026, adds $100,000 in two instalments of $50,000 for a
"Fact-Based Content Initiative" undertaken for Israel's Ministry of Foreign Affairs. Together the two orders come to
$1,000,000. The April order is reproduced inside the July exhibit, so it is counted once.
Nine people filed short-form registrations under 7732: the two co-founders, a group account director, two creative
directors, a video editor, a digital strategist, an on-camera host and a campaign measurement consultant. Six of the
nine state a fee, $95,000 in all, with up to $10,000 more for approved overages on one of them. The positions,
services and fees as each form states them are in the registrants table.
Two documents that do not agree
The Hanover Institute says of its funder: "The funder does not select topics, does not see drafts, does not
review findings, and approves nothing before publication." Piro's July work order says the initiative will
develop content concerning Israel "and other relevant subjects identified by the Client and the Israel Ministry
of Foreign Affairs."
These are different documents about different things — one describes the Institute's arrangement, the other
describes Piro's contract — and no filing assigns any particular article to either work order. Both are linked
below; the page does not resolve the difference.
Limits: the addresses are matched to the publishers' current indexes by heading, not read as
hyperlinks out of the PDFs, and an article's wording today is not claimed to be identical to the wording filed. The 303
figure counts article starts, not unique articles: a filing can repeat one and the same article can be filed more than
once. The work orders are contracted amounts, not confirmed payments, and a subcontractor's fee may sit inside the prime
contract rather than add to it. No filing assigns a particular article to the $900,000 order or the $100,000 one. The
registration reports no money received in the 60-day window before registration that the form asks about; that window
says nothing about later payments. The 78 filings are everything listed under this registration in the public mirror of
the Justice Department's archive, which is not the same as a certified complete inventory.
